As a public relations specialist, Dida works to generate strong, positive publicity for clients and enhance their reputation. With a broad international media contact base and over eighteen years of experience in planning, developing and executing high profile global public relations campaigns from celebrity mass media events to international press conferences and meetings, Dida maximizes your media and public relations opportunities through insightful strategy, planning and development, followed by effective execution and post-analysis.

Dida brings over eighteen years of experience in advocacy, communications, fundraising and partnership strategy development and implementation. Her strategies mobilize funds, strengthen external relations and raise awareness for different organizations and causes. They have served as the basis for successful resource mobilization and communications efforts for several organizations including the United Nations Development Programme (UNDP), the World Health Organization (WHO), UN Women, the Australian Government’s Overseas Aid Programme (AusAID), the Food and Agricultural Organization of the United Nations (FAO), the Global Fund to Fight AIDS, Tuberculosis and Malaria, CARE International, Operation Smile and the WorldWide Antimalarial Resistance Network (Oxford University).

Flexible, relevant and effective, Dida’s communications coaching sessions and trainings benefit from over twelve years of experience in designing and delivering courses for the UN, governments, NGOs and corporate clients. Created with your key goals in mind, content is developed to meet client requirements. Some component examples include: 

→ Principles and importance of effective communication  
→ Cross-cultural communication  
→ Communications and advocacy strategy development  
→ Working with the media  
→ Presentation skills  
→ Media release drafting; speech writing  
→ Employee / Internal communication  
→ Information, Education Campaign (IEC) messaging and material development  

Dida brings over twelve years of experience in risk and crisis communications from her work with the UN, governments and corporate clients. Her coaching and trainings help equip clients with the tools needed to manage events and uncertainty during a crisis. Created with your key goals in mind, content is developed to meet client requirements. Some component examples include: 

→Providing easily understood information in a way that promotes trust and credibility  
→Communicating risk and uncertainty during times of concern or crisis  
→Communicating effectively in order to encourage behaviour change  
→Communicating to encourage engagement and action  

Dida also works with your team to develop a risk and crisis communications strategy from the inception phase through to completion.

As a former journalist, United Nations spokesperson and senior press and communications officer, Dida understands the importance of the written word and creating a concise, compelling and consistent message that is fully integrated with your organization’s vision and goals. From researching content for project planning to writing and editing articles, publications, press releases, web content and marketing copy, Dida works within your set deadlines to produce compelling material for print and publication.

The power of an arresting image to support the written word is a powerful way to communicate a message, emotion or story and maximize the impact and reach of your publication or article. Whether it’s using photographic experts to capture original and uniquely relevant images in field or studio, or fast, cost-effective picture research using stock photography, Dida ensures that her visual materials are thematically consistent with a story that inspires and compels.